I wanted to help a local anime convention mature and craft a defined brand that could grow with them. They needed an identity that was memorable but still recognizable. Aki Con is hosted in the fall and had traditionally used a generic maple leaf for its logo.
I worked with Aki Con staff on several iterations of a new identity that would leverage the familiar maple leaf in a way that anthropomorphized it and gave it some life. I needed to ensure that the final product was versatile and could be used on web and print materials, as well as in graphics and illustrations.
Brand & Identity